The term 'natural' is thrown around an awful lot, but what does it even mean? Labeling requirements in the USA don't actually have a set definition of 'natural' which means there are many companies out there making natural claims that mean nothing.
When we say natural we mean NATURAL. All of our products at North are made from ingredients found in nature (like botanicals and plant oils) and are 100% vegetarian. We believe Mother Nature got it right the first time so why mess with it?
Because we are small batch and keep our stuff fresh, we are able to eliminate extra ingredients such as preservatives that can cause harm to the environment. Lastly, we sell most of our products unpackaged thereby reducing waste.