Ethically North: Cruelty Free

We have been cruelty free since we first opened our doors. We only buy ingredients that have not been tested on animals and we only test our final products on human volunteers (dog pictured below is getting a bath with doggie safe shampoo)

Testing on animals is not only cruel, but unnecessary. It is not a legal requirement for cosmetics to go through animal testing and there is a vast array of cosmetic ingredients already proven safe. Additionally, scientists have come up with far more accurate and safe ways to test new products that don't involve a living creature.

So in keeping with our passion for safe and quality ingredients we maintain our strict policy and you can rest easy knowing you are purchasing a product and supporting a cruelty free world.

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